http://blog.jiboneus.com/2007/02/21/nine-inch-nails-year-zero-web-trails-conspiracy-or-viral-marketing/ Computer Wizardry, Esoteric Spirituality, and Mind-altering Substances Thu, 11 Mar 2010 12:34:42 +0000 http://wordpress.org/?v=1.5.2 http://blog.jiboneus.com/2007/02/21/nine-inch-nails-year-zero-web-trails-conspiracy-or-viral-marketing/#comment-29379 Wed, 04 Apr 2007 22:06:29 +0000 http://blog.jiboneus.com/2007/02/21/nine-inch-nails-year-zero-web-trails-conspiracy-or-viral-marketing/#comment-29379 [...] As in the plot, Ernest has a lot of witty comments, so any brand should come up with interesting little breadcrumbs that provide leads to the website. Take for example the grassroots effort by music band Nine Inch Nails, that created a myriad of websites with obscure meaning and latter did some smart guerrilla marketing in their concerts (starting here in Lisbon). [...] […] As in the plot, Ernest has a lot of witty comments, so any brand should come up with interesting little breadcrumbs that provide leads to the website. Take for example the grassroots effort by music band Nine Inch Nails, that created a myriad of websites with obscure meaning and latter did some smart guerrilla marketing in their concerts (starting here in Lisbon). […]

]]> http://blog.jiboneus.com/2007/02/21/nine-inch-nails-year-zero-web-trails-conspiracy-or-viral-marketing/#comment-26380 Thu, 15 Mar 2007 09:17:02 +0000 http://blog.jiboneus.com/2007/02/21/nine-inch-nails-year-zero-web-trails-conspiracy-or-viral-marketing/#comment-26380 [...] Nine Inch Nails, the band known for leaking new unreleased songs in a thumb drive inside toilet stalls, part of their viral marketing scheme, had release a song from their new album in Garageband format. This is not the first time either, Nine Inch Nails had previously release 2 multi-track songs with no strings attach. [...] […] Nine Inch Nails, the band known for leaking new unreleased songs in a thumb drive inside toilet stalls, part of their viral marketing scheme, had release a song from their new album in Garageband format. This is not the first time either, Nine Inch Nails had previously release 2 multi-track songs with no strings attach. […]

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