Blog . Jiboneus

Brand Channel did a branding survey to find out 2006 top brands globally. Results are in and the top five most well know global brands are, Google, Apple, YouTube, Wikipedia and Starbucks.

The interesting part is that four of top five brands are from the tech industry and three of them are a web based Internet brands with Google leading the pack. You know your brand is successful, when people starts using it as a verb. “I’ll ‘google” that”.

YouTube and Wikipedia on the other hand relies on user-created content for their brand success. They are building community as oppose to finding customer. This is what I see as the major difference between the old ‘.com’ Web1.0 days as compared to the current web revolution, Web2.0.

During the old days, it was all about ‘e-commerce’. How to sell things on the web. These days is about building community and social networks. You don’t just sign up on the website, you get your friends involve too.

I am surprise to see MySpace not on the list. May be MySpace is not as strong globally. In asia however, Friendster is a more well know social network site, at least among my circle.

The web looks to be very promising then ever. As the web population grows, so will all the web companies. It is easier to get your web based, Internet brand across globally nowadays. I do think this time around, the ‘.com’ bubble will sustain.

The branding survey on the Asian region however tells a different story. The top ten brands are; Sony, Toyota, HSBC, Samsung, Honda, Air Asia, Globe Telecom, LG Electronics, Lonely Planet and Singapore Airlines. It looks like consumer electronics brand is still the king here. There are less Internet, web based brand well known in the Asian region.

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