Blog . Jiboneus

Gokita.com is a new Malaysian made search engine. After reading it’s company profile, basically how Gokita search works is that it search for relevant result on leading major search engine such as Google, Yahoo and MSN and compare them, then return the best and most relevant result to you. In other words, it’s more like a meta search.

I also see some cluster like grouping on your search result. You can further drill down your search and such.

On their company profile, Cara.com.my Media, it seems that more or less they are trying to do the “Google thing” by having their own advertising network and such. Anyhow, I wish them good luck, this is one on my watch list.

On another note, it is pretty hard for a new search engine service like Gokita to make any sort of impact in the search engine market. Google search engine is very strong in both technology and brand. New comers will need to offer something different or on a specific area.

As for myself, my search engine of choice depends on what kind of result I am searching for. If I want to find something random on the Internet, Google will be it. If I’m looking for something more resourceful, Wikipedia will be my choice. If I want to search about discussions on the blogosphere then I’ll go to Technorati or Sphere. You can’t beat Google’s algorithm in indexing the Internet, but you can excel in smaller areas of search.

Search engines nowadays does not lives on it’s landing page. It lives in your browser next to your address bar. I never went to Google’s page, google.com, to search. I use the nice little search box on my browser, but of cause it goes to Google search result page, because I set Safari to search Google.

For a new search engine to make it big time, they need to put their search box in web browsers not as much as having some fancy landing page. Also new search engine need to try a more different approach of searching, such as social search or what not.

Searching social bookmarking site like del.icio.us or Blinklist on the other hand could return a somewhat interesting result. As the results are based on what people bookmarked and tagged as opposed to result being generated by some computer algorithm calculating it’s page rank and stuff.

Google is not the only search engine out there, if you are interested in different result, you can try all the other mentioned option.

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